Digital Marketing

How digitization and innovation can make the post-COVID world a better place

There is huge potential for digitization and innovation to add value to society and to contribute to public health, the environment and biodiversity. A successful digital transformation will involve empowering people to work in new ways, including reskilling and upskilling. Cross-sector collaboration will play a pivotal role in allowing us to ‘build-back better’ from the …

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Digital tools to help make your personal and work life easier during the COVID-19 lockdown

In this challenging time of COVID-19, there is no doubt many of us rethink how we work and live. Zoom and Skype have replaced meetings at work and popular eCommerce and delivery websites such as Instacart, Jumia and SafeBoda have replaced trips to the grocery store. Technology and digital tools are filling in the gaps …

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Six benefits of Search Engine Optimization to Small Businesses

If you’re like most business owners marketing online, you’ve probably thought about search engine optimization but you’re not really clear on the ways SEO benefits small businesses like yours. The fact is, if it were not for search engine optimization the search engines would have a very tough time of doing its job–helping people find what they’re looking for …

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5 reasons your online legal marketing strategies fail

1.    Your site is not mobile-friendly Out of all the reasons why online legal marketing strategies fail, this one takes the cake. Smartphone users have overtaken the Internet, yet many businesses fail to optimize their websites for mobile access. “The use of mobile devices to access the Internet has increased by 67% worldwide over the …

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