Digital Skills Training
This expert digital training in Uganda provides you with a wealth of knowledge relating to digital marketing, WordPress management, Website design, Social Media Marketing, Mastering online systems and platforms or Search Engine Optimization. From short in-depth online guides, to physical trainings at your premises.
Our Digital Training Courses
Improving employability and re-skilling the corporate work force
01.
Website Design
Digital Skills taught:
- How to use the popular CMS WordPress for a website setup.
- How to publish web content as pages and blog posts and optimize it with basic SEO.
- How to market a website on the internet (basics).
- How to find a domain & web hosting.
02.
Search Engine Optimization
Digital Skills taught:
- SEO and search engine basics
- Local SEO
- Keyword Research Techniques
- On-Page SEO
- Internal linking strategies
- High Authority Backlinking
- Content Optimisation for search engines
- Mobile SEO
03.
Social Media Marketing
Digital Skills taught:
- Facebook Business Account Creation
- Introduction to Facebook Re-Marketing with Pixel
- Implementing Facebook Pixel on a Website
- Setting up an Ad Account
- Create Pixel and link with an Ad Account
- Create an Audience Set & Lead Generation Ads
04.
Google Pay Per Click Advertising
Digital Skills taught:
- Google Ad Account set up
- Google Ads Extensions creation
- Keyword types for ads campaign
- Targeting and scheduling ads
- Google Ads creation
- YouTube Ads creation
05.
The Art of Social Selling
Digital Skills taught:
- Understanding Social Selling
- Understanding Customer Behavior
- The Purchase Journey
- Buyer Personas
- Create a professional Brand
- Building the right relationships
- Engage with insights
06.
Website Maintenance
- Plug-in & Theme Update
- Adding New Pages/Blog
- Post Speed Optimization
- Improving UX/UI
- Website Backup Broken
- Security Enhancement
- Fixing 404, 500 etc.
Do you want to upskill your digital game?
Whether you are an individual who wants to learn digital skills or a corporate entity that wants to empower its marketing team, Let’s have a friendly chat about your training needs