Your website is a business tool and it must always look fresh to reflect what’s going on in your business.
It’s a sales pitch, a business card, a display for products/services, an advertisement, and a listing. Each of these functions is essential to your brand and your success, especially if you are mainly virtual-based.
If you’re at this re-design stage, there are some essentials you must keep in mind for the best outcome. These will help you re-design the best website possible for a powerful visibility and return on investment.
8 Factors to consider when re-designing your website.
1. Analyze what’s working and what isn’t
Before you can make smart changes to your website design, you need to definitively understand what can stay and what needs to go.
Use analytics tools like Google Analytics to see what your visitors find valuable, and what they don’t. The things that’s not working is pure waste of time – you can and should either get rid of it or improve it.
The design can make visitors tick around or leave immediately hence no conversion.
2. Set TARGETED ACHIEVABLE Goals
Every project needs goals, and your website redesign should be no different. Specifically, you need to set goals for how well your website works for marketing, not just how nice it looks or how flashy it is.
That’s not to say that a good overall look doesn’t help marketing efforts – it does. However, if you focus only on looks and forget about function, you’re totally missing the point.
A simple website that works seamlessly for the user is far preferable to the alternative. A website stuffed with visual features and fancy code will inevitably have issues. (Think slow loading times, hard-to-find navigation, or confusing page links.) All those things will frustrate the visitor, which is the last thing you want to do.
3. Research your users/target audience
To create the best website for your users, you have to know who they are. Where they spend their time, what actions they perform online. How much time they have to browse through your content, What keywords they use. All this information will help you create the best redesign for them and their needs.
4. Check out what is working for your competitors
Looking at your competition is a good way to see what others in your industry are doing, and how you could potentially do better.
If your competitor is really successful, try to figure out why that is. What are they doing with their website that you’re not? It can help to pretend you’re a customer and look at it from that angle, then compare your two sites. Note specific areas where you’re lagging and set goals to improve them for the redesign.
5. Review and update your Content
Content is King. It is the basis for all search engine rankings
Your design and your content work together, after all. A fresh approach to content can help further propel you to new heights. Here are a few ideas:
- Single out old, outdated blogs that you could update and/or rewrite for better leads
- Set up a new publishing schedule based on best practices for user engagement
- Look at the content that’s performing well and use it as a template for developing future content
6. Hit SEO Checkpoints
Your website redesign is going to boost your marketing, so you need to be discoverable more than ever. SEO is ultra-important at this stage for this purpose. There are lots of ways to optimize regarding design:
- Make sure you have well-written page titles, meta descriptions, and meta tags for all your content
- Design content for readability and include headers and subheaders
- Target the right keywords on all your landing pages
- Check site loading times and make them as minimal as possible
7. Make sure it’s responsive
The statistics are clear: In 2016, mobile browsing bypassed desktop browsing. Users are on their phones and tablets checking out your site, so you have to make sure it’s up to the task.
This means your website needs to be responsive – It has to be able to reconfigure itself based on the user’s screen size and device. Visitors expect this more and more from their browsing experience, and if you don’t have it, they’ll look elsewhere.
8. Check your web host
The host you choose will limit what you can do with your site build and redesign. The platform for your website needs to balance options and capabilities with the goals you’re trying to meet.
Your web host can affect your site load time, an other restrictions that come from the resource limitations, So choosing the right web host is key to your website success.
In general, we recommend WordPress as a great all-around content management system (CMS) and website re-design platform.
Are you looking for the right company to handle your website re-design? Contact Us for the best quote