How to start a business from scratch – A personal experience

We all at one point think of starting a business, but the fear of starting a business from scratch can be overwhelming, I have over the past years of doing business realised that capital may not be the most important asset of a start-up, I started Definite Creations completely with no cash at hand, I remember the early days I could code clients’ websites from internet cafes because I had no laptop or PC to myself. What you are about to read will empower you to take that first dramatic step toward starting your own business and doing it right the first time.


1. Believe in yourself.
This is the most important aspect of every startup founder. If you do not believe in yourself, who will? Every day, look in the mirror and say, “I am the best I can possibly be and I am going to do great things today!” You have to convince yourself first before you can convince others.


2. Build a core team of people better than yourself.
When the going gets tough, you want people at your side who are responsible, accountable and reliable. Look for people who complement you, compensate for your weakness or offer a fresh perspective. Impose on them to challenge you constantly by taking a critical or contrasting position. How else will you and the organization grow?


3. Act like you know what you are doing even when you don’t.
Boasting is nothing to be ashamed of but not too much. If you move full speed ahead with confidence, people are bound to move with you despite the fact that you have no clue as to what you are doing. You won’t always feel confident, but that doesn’t mean you can’t perform.


4. Remember to put the customers first.
Refer to Henry Ford’s classic statement, “An American can have a Ford in any color so long as its black.” The business is not about you, it’s about the vision you have that should serve customers. Theodore Leavitt had it right when he said, “The purpose of a business is to get and keep a customer.” Peter Drucker stated, “Companies are not in business to make items, but to make customers.”


5. Be patient if you want BIG clients.
Landing the BIG one takes time. It’s like fishing. You bait the hook and swing it high and mightily, but it can take hours to catch a big one. The same holds true for landing a corporate giant. Finding strategic customers or vendors who know your industry and believe in your product or business is manna from heaven. But it won’t take days or months to woo them. Count on years.


6. Create luck. 
Sure, we all run into bad luck at some time or another but the secret is learning how to squeeze out the negative and only work with the positive. In other words, search for ways to turn a misfortune into a benefit. Give yourself plenty of time to turn things around. The key to creating luck is to seek opportunities. Think about the good things happening in your life and work your way toward making every day an even better day.


7. Delegate when you can.
Letting go of the tasks you think you are best at can scaring. but inorder to grow, you will have to learn to delegate.      Control freaks, perfectionists and compulsive people are “out.” Delegators are “in.” Who’s going to get more done, the gal who delegates the work to 100 people or the guy who does it all himself? By delegating responsibilities early on, you will have time to consider the needs of the business as a whole.


8. Be mindful who you seek advice from.
Ask a recently-divorced man whether you should launch a dating website and he will shout, “Love does not exist”, pose the same question to a teenager looking for love and affection and her answer will be completely different. Evaluate your sources of advice, but respect everyone’s opinion.


9. Figure out how to get around or through an obstacle.
If you can’t get around it, then prepare yourself to go through it. Each of us has experienced problems that won’t go away. The best solution is one that allows you to break an “issue” down into manageable parts until nothing is left unsolved. Another method is to talk it over with friends, colleagues or family. You’ll be surprised at how many people have faced a similar situation and are more than happy to share what they have learned.


10. Have a mentor.
Nothing beats turning to someone who’s been there and can provide you with perspectives that you are unable or unwilling to see. Mentors spare you from making costly mistakes or learning lessons the hard way.


11. Learn from all of your successes.
Don’t be defined by one moment. If you learn only one lesson, you‚re destined to fail because you will apply it in every situation. However, if you learn many important daily lessons, you will have a war chest of material from which to draw.


12. Overhaul [Re-invent] your business to survive.
I always believe in self-reinvention, If your business already have a website, start a weekly or mothnly newsletter, consider rebranding your logo, do a customer survey or organize a contest for your clients. Re-inventing the business gives your prospects a view that you are growing and instills trust in your customers.


Let’s hear more from you in the comments section…